Walmart Turns Parking Lots into Drive-In Theatres

Walmart Turns Parking Lots into Drive-In Theatres

Walmart parking lots will soon be hosts to drive-in movie theatres. Walmart has recently announced on Thursday, July 1st, that 160 select locations will be drive-in theatres where people can drive up, stay in their cars, and enjoy some socially distanced movie watching fun.

Tribeca Enterprises and Walmart have partnered up to launch a program that will allow people to come to visit Walmart for groceries but also to watch moves int the parking lot. Tribeca Enterprises, Robert De Niro’s co-founded media company Walmart is launching the program next month to provide some quarantine fun. The best part is that admission will be free, according to Walmart spokeswoman LeMia Jenkins.
This is not the first time that Walmart parking lots have served other purposes. At the genesis of the coronavirus in March, Walmart partnered with the U.S. Department of Health and Human Services along with other state and local officials so provide space and supplies for drive-thru COVID-19 testing at more than 100 locations across the nation.
According to the press release, locations and movies have yet to be announced, but when they are, viewers can visit the new Walmart Drive-In website for more information. And although no one is sure whether the movies shown will be old classics or new releases, everyone is excited regardless.
As coronavirus cases continue to rise, many people are resorting to drive-in movie theatres as a fun and safe form of social distanced entertainment. In pre-pandemic days, many drive-in theatres lost revenue and struggled to compete with in house traditional movie theatres. However, as in-person ticket sales suffer from the COVID-19 pandemic, many moviegoers are looking to the drive-in as the best way to get a movie fix.

Jane Rosenthal, chief executive and co-founder of Tribeca Enterprises explains that “Drive-Ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11. But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for.”

About The Author

Caroline Kidd

Caroline is a writer with an MA in English Literature and a BA in Communication. She specializes in writing about travel, wine, and Texas. When she isn't writing or reading, she can be found exploring Texas hill country with her blue heeler puppy, Rio. Contact info: [email protected]

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